Inspired by the clean aesthetic of Topicals, I developed a self-initiated concept to showcase their Slick Salve Mint Lip Balm through a fully animated 3D study. My goal was to create a high-end visual asset that emphasized the product’s form, finish, and desirability, while pushing my technical capabilities in lighting, motion, and rendering.

Challenge

Although the product had been successfully launched, it lacked cinematic, motion-driven visual content that showcased its physical appeal. I set out to design a standalone animation that could capture the product’s essence from all angles, exploring how brand minimalism could translate into motion.

Solution

I created a 360-degree rotating animation that emphasized material finishes, lighting dynamics, and product detail. The animation focused on fluid camera motion, environmental reflections, and macro-style reveals.

Outcome

Though unofficial, this piece highlights my ability to conceptualize and execute premium product animations independently. It served as a technical deep dive into 3D lighting and rendering.