Chosen 1 Sounds is a collective of music producers offering high-quality sound kits and tools for fellow creators. They needed a strong brand identity and a fully functional e-commerce experience to support their launch and drive revenue from day one.
Challenge
The client came to me with a vision but no branding, web presence, or go-to-market strategy. They needed:
A visual identity that felt premium but accessible
An e-commerce platform optimized for digital products
A marketing strategy that could drive traffic and convert fast
Strategy & Solution
Brand Identity
I designed a distinct logo that captured the brand’s creative energy and target audience. To support consistency across platforms, I also provided a base color palette and simple visual guidelines the client could reuse across digital content and marketing materials. This lean system gave them the essentials to launch without overcomplicating early brand development.
E-Commerce Design and Development
I designed and launched a Shopify store optimized for selling digital products. This included:
Full website layout and product page structure
Custom copywriting tailored for clarity and conversions
On-page SEO to support search visibility at launch
SMS marketing program with a focus on launch engagement. Initial messages were crafted to align with product drops and drive urgency among subscribers.
Outcome
The launch was a success and allowed the client to generate revenue immediately. Key results include:
A seamless, on-time launch with a complete brand and web presence
SMS marketing contributed to over 50 percent of total sales
A scalable system the client can continue to build on independently
Website: chosen1sounds.com
