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Camp MODA

Project Type

Visual Identity · Brand Strategy

Programs Used

Illustrator · Photoshop · After Effects · Cinema 4D

Camp MODA is the Museum of Design Atlanta’s flagship summer program for students ages 6 to 18. While the camp offers a range of creative and tech-focused workshops, its visual identity felt outdated and lacked the energy needed to connect with a multi-age audience. This was a speculative rebrand created in response to a prompt issued by the Museum of Design Atlanta. The goal was to develop a flexible, modern identity system that would excite younger kids, resonate with teens, and scale across both digital and physical applications.

Challenge

The original branding lacked a clear tone as it felt too generic for teens and too static for younger kids. MODA needed a system that would:

Attract attention in both physical and digital spaces
Appeal equally to 6-year-olds and 18-year-olds
Reflect the camp’s emphasis on creativity, design, and tech

Solution

I developed a brand system rooted in two strategic pillars:

Familiarity

To quickly connect with the age range, I pulled visual inspiration from widely recognized and age-agnostic games like Minecraft and Super Mario. I used chunky pixel-style letterforms, block-based modularity, and bright primary colors to evoke a sense of fun and familiarity without feeling childish.

Innovation

To reflect MODA’s focus on modern design and technology, I introduced a 3D voxel-based aesthetic. This added depth, movement, and dimension, pushing the visual language into a space that felt digital-native, current, and immersive. The system scaled well across applications including posters, social graphics, digital ads, and workshop materials.

Logo System & Color Variations

To ensure the Camp MODA brand was flexible across formats and audiences, I developed a full suite of logo variations optimized for different backgrounds, color schemes, and usage contexts.

Primary Logo: A full-color, multi-block treatment using vibrant, game-inspired tones to attract attention across digital and print channels.
Mono & Duotone Variants: Designed for high contrast and clarity, these variations allow the identity to maintain visual strength across apparel, signage, and budget-limited print runs.
Stacked & Offset Layout: The staggered letterforms mimic retro gaming aesthetics and create a dynamic sense of movement, ideal for motion usage and youth-focused visuals.

This system ensures the Camp MODAbrand remains playful, recognizable, and consistent whether it appears on a t-shirt, a social post, or a street banner.

Logo Treatment

This 3D wordmark reimagines the Camp MODA identity through a playful, voxel-inspired type system. Each letterform is built from modular pixel blocks reminiscent of classic video games, evoking nostalgia while remaining fresh and dynamic. The use of bold colors reinforces its kid-friendly energy, while the lighting and rendering style give it a modern, tech-forward edge.

The letter stacking and irregular tilt reflect the creative chaos of summer camp, and the glow effect adds visual excitement, making the brand feel vibrant and digitally native. This treatment was designed to stand out across print, web, and motion, and to scale easily for use in signage, t-shirts, and digital media.

MODA Monsters

The MODA Monsters are a set of voxel-style mascots created as part of the Camp MODA rebrand. Designed to capture the energy and creativity of the camp experience, each character uses a retro-inspired, pixelated form reminiscent of classic arcade games. These monsters serve as visual anchors that can be used for different age groups, program tracks, or team badges.

Rendered in Cinema 4D with glowing edges and prominent features, the MODA Monsters come to life across web, motion, and print. Doing this infuses the brand with playful personality, gamified interaction potential, and nostalgic familiarity.

Promotional Poster & Animation

This hero poster was created to promote Camp MODA's 2023 summer session. It combines bold 3D branding, the MODA Monsters, and STEM-inspired iconography. The visual direction blends education and entertainment, using neon lighting, voxel textures, and retro game elements to grab attention across all age groups.

Branded Merchandise - Camp MODA T-Shirts

As part of the extended brand rollout, I designed custom t-shirts to reinforce Camp MODA's identity through wearable experiences. The front features the full wordmark, while the back uses a bold, oversized crop of the MODA portion to create visual impact and texture. This application highlights how the Camp MODA identity can live beyond screens and signage, creating memorable brand touchpoints through physical interaction.

Outcome

Although this was a speculative proposal, the final identity successfully repositioned Camp MODA as vibrant, tech-forward, and age-inclusive. The system captured the camp’s playful spirit while maintaining structure and flexibility across platforms.