Concept project
Mordecai & Rigby × PlayStation
A pop-culture collaboration campaign built around the Regular Show duo: custom DualSense controllers, a game case, a console welcome screen, and a billboard.
The brief was to pair an existing pop-culture property with a brand and build a campaign across print, product, and screen. Mordecai and Rigby spend most of Regular Show avoiding work by playing video games, so PlayStation was the obvious partner.
Each controller takes on one character: Mordecai in blue, Rigby in brown, with lines from the show running along the grips. The same pairing carries through the game case, the console profile screen, and the billboard.
Try the console
The campaign includes a PlayStation 5 interface where each character is a player profile with its own theme. This is the flow I designed, rebuilt from the original prototype so you can click through it.
