Concept project
Atlantic Records
A concept rebrand for a 75-year-old label: a new monogram, a color and type system with usage rules, stationery, and gold out-of-home ads.
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The rebrand leans into the label’s soul and R&B roots with a script monogram, a navy and chardonnay palette, and a gold “Home of Gold” campaign.
The guidelines cover logo usage on every approved background, primary and secondary colors with print and screen values, a type hierarchy, and stationery.
