Fast X Soundtrack
A visual system for the Fast X soundtrack rollout: single covers and motion visuals for Spotify, Apple Music, YouTube, and social.
The soundtrack had a diverse artist lineup and a franchise with a big visual legacy. Every asset had to work as a square cover, a 16:9 promo, and a vertical social clip.
Working with the SVP of Marketing at APG, I built a single-release system instead of one-off covers: one grid where the artist imagery and type change while the Fast X look holds. Each single got a static cover and a motion version for streaming and social. Pick a single to see the pair.
One system, every single
More from the rollout
Results
- The soundtrack passed 500 million streams.
- New singles could ship in days because the system was already set.