YoungBoy Never Broke Again
Art director and designer on more than 20 releases for one of the most-streamed artists in hip-hop over eight years: album and single covers, tracklists, logos, and motion teasers, each directed and designed end to end.
YoungBoy Never Broke Again releases music faster than almost anyone in the industry, often several projects a year with little notice. Each one needs a cover, a back cover and tracklist, streaming canvases, and rollout graphics, usually on a turnaround of days.
On every release I took on, I handled the work myself, from art direction through final files. The job is to give each release its own identity while keeping the catalog recognizable as his: raw portraiture, hand-built type, and a darker palette that shifts with the mood of each project.
Results
- Richest Opp debuted in the Billboard top 10 within days of its surprise announcement.
- The Last Slimeto rollout extended to a building-scale billboard.
- The catalog these covers sit on has passed billions of streams.
