Concept project
Camp MODA
A concept identity for the Museum of Design Atlanta’s summer camp, built from 3D blocks so one system works for a six-year-old and a teenager.
Camp MODA serves kids from 6 to 18. Its branding felt too young for teens and too generic for kids, and it had to work on screens, signage, and t-shirts.
The camp is about building things with design and technology, so the identity is built too. Everything starts from one grid of blocks, closer to Minecraft and retro games than to a children’s museum.
One grid, every letter
Every letter in the custom alphabet is made from the same block grid, so any new headline looks like it belongs. The logo comes in a set of approved versions for different backgrounds. Pick a background to see the ones made for it.
2 versions are made for black.
Meet the MODA Monsters
The same blocks build a family of mascots. They carry the personality the type can’t: they show up on social posts, guide kids around signage, and give each camp week its own color.
Built to move
Blocks are easy to animate. The logo assembles and glows, and the monsters walk, so motion feels native to the system instead of added on.
On everything
Because the rules live in the grid, new pieces come together quickly, from the camp website to posters and shirts.
Camp shirts
The camp tee carries the logo small on the chest and MODA large on the back, with the block extrusions picked out in the four monster colors. Turn it around and try it on different colors.